History & Heritage
1925 – 1935
Having seen Crispbread abroad an enterprising Englishman, Campbell-Garratt, founded The RYVITA® Company on the 4th April 1925.
Did you know? In 1931, the Honourable Mrs Victor Bruce claimed it was RYVITA® that kept her going throughout her record breaking round the world flight.
1936 - 1945
After originally being in Birmingham, and one of the mills being a bomb victim, our current bakery and mill, in Poole, Dorset, were set up just after the Second World War.
Did you know? During the war Chocolate RYVITA® was made as people could then eat chocolate without using up precious ration coupons!
1946 - 1955
In 1949 Garfield Weston bought The RYVITA® Company which was the start of a close family involvement that still continues today. RYVITA® became part of Garfield’s then company Associated British Foods. Garfield’s son, Garry Weston, later assumed position as Managing Director.
Did you know? It was in 1950 that RYVITA® was awarded the Royal Warrant which indicates the Royal Family’s patronage of RYVITA®.
Due to war time paper rationing there was little advertising until the 1950’s. It was in this decade that RYVITA®’s ads became truly iconic, starting with Dior’s ‘New Look’ which virtually turned RYVITA® into a fashion accessory.
Did you know? In 1961 RYVITA® was photographed on the summit of Mount Everest as a thank you for providing the daily bread for the intrepid explorers.
1966 - 2009
From now on RYVITA®’s advertising would be synonymous with style and fame. Celebrities such as Julie Andrews, Jan Harvey and the Royal Ballet’s Svetlana Beriosova all worked with RYVITA® with the ads featuring clothes supplied by Fortnum and Mason! In more recent times RYVITA® has worked with Ulrika Johnson, Ruby Wax and Fern Britton.
Did you know? It wasn’t until the 1980’s that RYVITA® started to produce more than just two types of Crispbread!