An introduction to Alyson Walsh

Posted by on 30th May 2018

Described by the Daily Telegraph as one of the ‘women over-40 influencing the internet’, Alyson Walsh is a freelance fashion journalist, author and founder of the popular blog That’s Not My Age. A former fashion editor with many years’ experience on women’s magazines, on a freelance basis, Alyson has contributed to numerous websites, magazines and national newspapers including: the Financial Times, the Guardian, The Pool, the Daily Telegraph, Country Living and (Hearst Digital).

For seven years, Alyson was fashion editor at Good Housekeeping magazine, where communicating closely with GH readers gave her a firm insight into what women want from their fashion pages and this background informs her work today.

That’s Not My Age started 10 years ago to celebrate the creed ‘style begins at 40’. Noticing a gap online to talk to like-minded women in a friendly, informed way, Alyson wanted to start a conversation about ageless style and challenge the fashion industry’s obsession with youth. Having written two books and interviewed some of the world’s most fashionable women, she recognizes that style and substance do co-exist and that clothes can be empowering. Fashion is often viewed as a negative but it can be incredibly positive, too. Slipping into a favourite outfit that fits right and feels right can boost confidence and make you feel amazing. It’s about being comfortable in all senses, not just the physical wearing of it. Comfortable in that the outfit matches your persona, the way you are.

Alyson is a northerner. She lives in London, loves casual glamour (mixing day and eveningwear to create outfits that go everywhere), run-around shoes and riding her bike. One of her recent career highlights was launching her second book Know Your Style at a party on 5th Avenue in New York.

Alyson Walsh is the author of Know Your Style, she blogs as That’s Not My Age,

You can also follow Alyson on Facebook, Twitter, Instagram and Pinterest

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